Is Twitter the end of Facebook?
Well, is it? Personally, I’m not even sure that the two should be compared.
Facebook is an amazing social network, but does anyone actually use it as a networking tool? It consists of hundreds if not thousands of friend circles, where you can view photo’s, video’s and chat. But if you’re not in a friend circle, you don’t have much chance of really engaging with anyone in it.
Twitter, however, pulls down these social cliques, and lets you engage with complete strangers. Sharing links, stories and advice like old pals, and, if you wish, letting people know about every intricy of your life, from what you had for lunch to your latest bowel movement.
They are two completely different beasts. One, Facebook, is a completely self contained little universe, where just like life, you know who and what you like, and they’re the only things that you need to worry about. Twitter is a much more open, free universe, where ideas and links can spread like wildfire.
This is why, surely, Twitter is much more of a powerful marketing tool than Facebook can ever be. Seeing how quick some links are ‘ReTweeted’ around is pretty insane sometimes. In comparison, have you tried really reaching a target market on Facebook without a massive marketing budget? If you’re not a known brand-name, you’ll never get a look in.
Get it right, and Twitter could be much more efficient as a marketing tool, just don’t get it wrong like Skittles did.